Fruition Global Communications

Fruition Global Communications is a public relations consultancy that is focused on helping leaders and organizations realize their vision. They specialize in reputation management, thought leadership, news and content strategy. In this project, founder Trevor Hale offered a unique challenge in logo design: combine a globe, integral symbol, and a hint of a compass in a mark that needed to convey global experience, precision, and strength.

The process started with the client filling out a Brand Worksheet to help identify the company’s history, competitors and goals. The images below show how this information led to the sketches, initial concepts, final logos and the Brand Guidelines that complete the identity.

"When starting our new consultancy, we wanted a logo and design that reflected our values and mission. Lee took the time to understand exactly what our needs were and was super helpful in benchmarking other brands that we liked for reference. She provided several options and a detailed schedule and exceeded all expectations! I'd work with her again in a heartbeat and can't say enough positive things about her incredible talent and eye for crisp, clean work that breaks through."

- TREVOR HALE | Co-Founder & CEO | Fruition Global Communications