Lodi, California

Lodi produces many respected wine labels, but with 90,000 acres of winegrape soil it also grows more grapes – for famous labels – than any other wine country destination in California. That authentic agricultural connection to the land, the grape, and the growers creates a much earthier, more intimate, and immersive wine experience. 

The challenge with Lodi was to develop a look that was at once earthy as well as sophisticated and modern. The tagline “Behind the Wine” invites visitors to enjoy a deeper wine experience. Graphic elements in ads, websites, outdoor boards, etc. reinforce the earthy sophistication and the idea of peeling back the superficial for a richer experience.